Small Gift, Big Heart | Kmart Wishing Tree Appeal

Narrative Documentary - 30mins - 2020

Client Kmart
Agency
Mushroom Creative House
Creative Director Tom McDonald (Mushroom)
Director
Nick Rieve (Kilogram)
Cinematographer
Aydin Bozkurt
Producer
Harry Robbins
Editor Aydin Bozkurt & Nick Rieve

With a tight production schedule of 5 weeks from pre-production to delivery, this was my first dip into the world of prime time television. Our aim was show an honest reflection of the highs and lows experienced by everyday families in the 2020 Melbourne COVID lockdown, whilst reminding people that there are a lot of people out there doing it tougher. We collaborated with Mushroom, Kmart, the Salvos and Channel 9 to pull together this 30 minute cinematic TV show.

Shot on Blackmagic Ursa Mini Pro 4.6K G2 with Canon L-series lenses.